ISSUED: 10 April 2019
WELLA PROFESSIONALS: THE OFFICIAL HAIR SPONSOR FOR LESOTHO FASHION WEEK
Wella Professionals has announced their partnership with Lesotho Fashion Week as the official hair sponsor for the prestigious event to take place from 3 – 5 May 2019 at the Mpilo Boutique Hotel in Maseru.
The hair brand has long been a partner of Fashion Week events around the world such as New York, Paris, and Milan. Most recently, Wella Professionals South Africa has joined forces with other African fashion and beauty businesses. Most notably they have partnered with African Fashion International and AFI Fashion Week in South Africa and now with Lesotho Fashion Week and KHALALA.
The partnership with Lesotho Fashion Week is based on our belief that both Africa’s emerging and established fashion and beauty players can and should elevate African talent to a global stage.
Wella Professionals styling range EIMI is the official styling range for fashion events across the globe. The concept of the EIMI styling range can be described in one word: individuality. EIMI, meaning I am, speaks to the freedom afforded to individuals to represent themselves as they are; be it in their fashion choices, hairstyles, manner of speaking or otherwise portraying themselves. The styling range allows stylists and their clients to interpret global trends in their own way, emphasising creativity and originality.
ABOUT WELLA PROFESSIONALS SOUTH AFRICA
Wella Professionals is the global authority in hair colour and together with international experts they create a portfolio of beauty trends designed to inspire hair artistry. In Africa, the brand is managed and distributed by Modern Hair and Beauty. The brand has long been at the forefront of innovation in colour and hair care as well as educating stylists to push the boundaries of their creativity. Their styling range, EIMI, is the official Wella styling range for Fashion Week across the world.
Partnering with Lesotho Fashion Week is an opportunity to introduce the diversity of EIMI styling to both African woman and the continental fashion industry.
ABOUT LESOTHO FASHION WEEK
Lesotho Fashion Week is the only high profile business to business marketing platform for fashion, footwear, accessory and jewelry in Lesotho. By acting as the optimal platform for a designer to start, develop and grow their business from, Lesotho Fashion Week serves as a platform with a reputation of excellence that converts creative talent into commercially viable and sustainable enterprises for job and wealth creation. Lesotho Fashion Week is held biannually firstly showcasing the Spring/Summer women and men collections and six months later showcasing the Autumn/Winter women and men collections. A trade event (exhibition) runs parallel to the presentation of the collections and serves as a wholesale platform for designers to sell to boutiques, direct consumers and online stores located on the African continent and the rest of the world. Each of the two events is followed by a Luxury Designer Pop Up Shop in Paris, France aimed at introducing designers to international consumers, while opening further trade opportunities for the designers.
FOR BRAND OR MEDIA ENQUIRIES CONTACT (LESOTHO FASHION WEEK)
Telephone: +33 69 55 888 07
Follow Lesotho Fashion Week on social media:
Instagram and Facebook: @lesothofashionweek
Youtube: Lesotho Fashion Week
FOR BRAND OR MEDIA ENQUIRIES CONTACT (WELLA PROFESSIONALS)
Telephone: +27 21 590 3700
Follow on social media
#SpeakEIMI #AskforWella #WhyWella