Fashion • Lifestyle

Key secrets for a successful fashion company

24 Oct, 2017 • by Fashionomics Africa
Key secrets for a successful fashion company
Fashionomics Africa

In the latest interviews performed on young and successful fashion entrepreneurs, everyone had their own thoughts and experiences on what they consider to be the best way to reach success. They all however, agreed on a few undeniable rules that cannot be missed by anyone who wants to grow in this industry. We have gathered these key points so that you, too, can become a top designer by applying the recommendations of others who have been in your shoes.

The first key rule is to never forget that fashion, no matter how much creativity and art it involves, should always we viewed as a business. Don’t behave only as an artist, but instead, keep in mind that you are doing business in order to sell your art effectively.

Second, everyone agrees on the importance that product development implies. Never take for granted the efforts and costs made while conceiving, designing, and commercializing a product, since it represents a large portion of where your cash flow goes and determines the success of your final product.

Next key is to give importance to social media and marketing. No matter how good your product is, if nobody knows about it, you will make absolutely no sales. Make sure you create a strong brand and a good marketing strategy.

The fourth key every entrepreneur could agree on was to be very careful on who you partner up with. This could make or break you. Make sure your partner is not only willing to split the costs, but the work as well - and always keep a well organized accounting system.

The final recommendation we have for you today is to develop a focused sales and distribution strategy. Every entrepreneur gave this extreme importance since “many people focus on how to sell the product, but once they have, they find out they have no idea on how to deliver it and how to manage the sale”.

Hopefully, these 5 recommendations will help ease your path towards success in the fashion industry!

email Newsletter

Business Opportunities

View All

Latest Jobs

View All
language An initiative of
African Development Bank Group