Ancient tradition mutating into editorial / high fashion looks

31 Oct, 2017 • by Fashionomics Africa
Ancient tradition mutating into editorial / high fashion looks
Fashionomics Africa

This designer has turned something that has been bothering her in the childhood into a head-turning fashion. Busayo Olupona, a Nigerian designer, is shocking everyone with her new take on Africa’s ancient hair threading tradition.

Her hair threading designs involve something more than just a regular wool, rubber or shiny black cotton. Her models can be seen with starburst shaped parts in their scalps, together with some telephone-wire coils that make the hair-do look sculptural and almost out of this world. Other works of hers include a circle of twists that tower high and even remind the iconic Empire State Building, “That style is called ‘the skyscraper,’” – Olupona explains.

Nevertheless, even though it is an ancient tradition, finding good salons could be compared to a treasure hunt. Plus, many people are not very heart-warming towards this trend, as they usually perceive it as gauche or old. But those people couldn’t be more wrong! The hair trend made a huge appearance in high-scale music videos, editorial shoots, and fashion shows. One of them was in the last years ground-breaking Beyoncé’s music video “Formation” and some appeared in the backstages of fashion shows, such as ‘Hood By Air’ itself.

Olupona also stresses, that the hair-do, despite its looks, possesses all the same protective benefits as braids would – stretches natural coils, which beats the purpose and need of hair extensions or any hair-growth stimulations. What is more, Olupona gives step-by-step instructions on her social media pages, which was the reason that led her to gain recognition and thousands of followers overnight! Her fans have even been showing up at events with their hair threaded exactly to the instructions.

“I’ve been pleasantly surprised by how people have connected to this. We all have these stories from our childhood about our hair,” she says. “Part of what I love about what I do is the opportunity to share my culture with people all over the world.”


Busayo Olupona's tutorials:

email Newsletter

Business Opportunities

View All

Latest Jobs

View All
language An initiative of
African Development Bank Group