Belcash is the proprietor and provider of the 'Hello' brand. They attempt to find the perfect fit for their customers and partners. This heavy focus on customer service, innovation and professionalism means that their stakeholders are proud to identify themselves with them. Though each Hello brand represents a different service, they all share one key feature - the mobile phone is the access point for their service. The main focus for Hello brands is what customers want and expect from the respective services. The Hello brands are aspiring and inclusive, aiming to connect all Ethiopian citizens for a brighter future; a future that unlocks the potential of the country and its diverse people. The Hello brands say 'Hello' to their customers and offer them essential services with a high level of convenience, quality and affordability.