Visual Merchandising & Store Design Specialist (Estee Lauder & MAC)

South Africa
2018-01-01 09:10:52

Position Summary

  • Enhance brand equity in the in-store environment for both new and existing sites and ensure consistency of presentation of all counters/FSS environments.
  • Responsible for store design functions.
  • Ensure proper representation of the Brand(s)’ images in the selling environment.
  • Project Co-ordinate with Brands, Project Managers and suppliers to ensure the smooth implementation of Retail Design projects.

Key Roles & Responsibilities

Store Design

  • Initiate project after Brand(s) approval.
  • Receive designs, technical drawings and specifications to market and chosen shop fitter for every new installation and refurbishment.
  • Coordinate the design selling environments, display of products consultation areas and transaction space.
  • Ensure Brand(s)’ image is consistent and properly expressed and maintained within guidelines set by NY office in order to achieve a cumulative and synergistic effect in terms of architecture, detailing merchandise layouts.
  • Consults with local Brand Manager to ensure best locations within stores; analyze traffic flow to guarantee customer interaction; analyzes architectural features that may enhance or distract from location; inspects sites to ensure cohesive design and speeds approval process.
  • Work closely with Brand managers to ensure complete and articulated store presentation.
  • Coordinate in store maintenance with retailers, distributors, contractors and the Brand(s) for the repair and upkeep of doors and their financial management when instructed.
  • Establish a high level of communication with the markets, retailers and distributors to understand their needs and support Project Manager’s to provide a focused and specialized service
  • Liaise with Regional Design Managers for project briefing.
  • Work closely with the Design teams of the Retail partners.
  • Negotiate with Brand(s), vendors and retailer design teams in order to find a solution where everyone benefits.
  • Update shop fitters on materials for the Brand(s) and ensure best quality / cost ratio of the projects.
  • Coordinate with Visual Merchandising to order all materials and collaterals to ensure timely delivery to coincide with project schedule.
  • Ensure all Brand(s)' designs and final products are adapted to any existing security constraints.
  • Maintain project flow and establish weekly status report to communicate with the Regional Design Managers.
  • Make site surveys and create CAD documents of footprints for design manager as required.
  • Maintain project close out and archival procedures, including final project photography.
  • File and keep clear, understandable records of all stores for future use by Brand Managers, Merchandising, Store Design and Finance.
  • Review project submissions and follow up on missing information in preparation for designs to follow
  • The collection of data for the Project Request Form for submission to regional design departments
  • Create CR’s and LPO’s
  • Track all projects from submission through to installation with instruction from Project Managers. Follow up on final costing
  • Prepare project files for all new projects
  • Provide support as requested for special events.
  • Order loose furniture items and other store design hardware for inclusion within projects across the region.
  • Manage and maintain counter photo archives. Distribute photos as needed.

New store designs and re-vamps of stores

  • Coordinate the execution of store openings or re-vamps and ensure the completion of necessary checklists
  • Order visuals and tester units
  • Fit design to store space
  • Ensure that merchandising guidelines are followed
  • Ensure photographs of all new stores and re-vamped stores are taken and filed correctly on the share drive.
  • Plan and execute of mall events for new launches & promotions.

Existing store design and maintenance

  • Maintain all store hardware and open sell elements
  • Order new hardware for stores where necessary and coordinate the installation thereof.
  • Maintain merchandising and visual standards including updates, new launches.
  • Plan, present and implement the basic merchandising guidelines at store level
  • Ensure the merchandising policies in retailers comply with brand standards – implement a cycle program for store visits to inspect these issues.
  • Co-ordinate the ordering, distribution of light box visual transparencies for all new and existing stores, launches and promotional focus
  • Monitor signage display and ensure it is in line with current promotion/launch
  • Design, order, execute, maintain and implement POS material for special projects
  • Launche seasonal focusses
  • Execute and assist with visual in store in conjunction with the sales team
  • Responsible for in store visualization working closely with sales team
  • Compile direction and execution of visual merchandising booklets for team
  • Design external promotional events and displays for brand promotions in conjunction with the marketing team
  • Arrange delivery of promotional or event elements timeously
  • Plan, setup and strike down of special event/display elements
  • Assist brand/marketing team in planning budgets for display costs
  • Procure local suppliers to design and make display units where necessary
  • Measure up units and floor space - design and plan new units when required
  • Adapt NY merchandising guidelines to local market standards when required
  • Work with field employees in store to determine new space and execution opportunities in-line with international guidelines
  • Review and put forward recommendations for new merchandising concepts, ways to highlight new launches
  • Review and procure local suppliers for tester units to save costs vs international, as required by Brand(s)
  • Take photos of stores when visiting.
  • Work on visual merchandising budgets in conjunction with the marketing. (To include international tester units, locally produced highlighter stands, in case props and light box visual updates)
  • Track tester unit orders from suppliers to ensure availability and delivery per agreed timeline, eliminating delays in shipment.
  • Prepare and distribute pricing strips to all stores as and when required.
  • Place orders on IMW in conjunction with Product Managers
  • Complete purchase orders relating to all visual merchandising requirements
  • Ensure timeous placement of orders with IMD for access locators for new and existing installations
  • Maintain tester unit program by working in conjunction with marketing team to ensure an adequate number of units are forecasted/ordered for each promotion
  • Process all invoices timeously and liaise with finance department for payment
  • Build relationships with field employees in each area and support them when requested. Implement regular update meetings or conference calls (coastal field employees) to assess needs.
  • Build relationships with suppliers and retailers.
  • Works in conjunction with marketing to ensure that all visual elements are delivered timesously to stores on all launches, promotions and events
  • Attend supplier, retailer, promotional and product launch meetings where necessary.
  • Work with the International teams to ensure all visual elements, processes, events setups are approved with International
  • Implement a store visit calendar to monitor and facilitate the implementation of the basic merchandising guidelines at store level
  • Implement a store visit schedule to monitor general store maintenance, lay-out issues and improvements needed to stores.
  • Maintain master list of all store details - these include number and sizes of light boxes, number of shelves for pricing strips, tester units, pre-cut lettering for logo’s etc.
  • Review competitive activity in terms of branding and suggests recommendations to marketing team for improved in-store visibility

Minimum Educational Level

  • BA Architecture/ Visual Merchandising/ Interior Design/Construction or similar

Requirements And Experience

  • Knowledge of scheduling or construction management software.
  • Experience in graphics, layout and interior signage
  • With experience in luxury goods industry
  • Computer Skills experience in AutoCAD, Vectorworks and Illustrator
  • Advanced Excel
  • Design experience is an advantage
  • Capable of loading and delivering elements
  • Physically able to lift elements
  • Knowledge of SAP advantageous
  • Full, unrestricted Driver’s License




1st (Day) Shift


Yes, 50 % of the Time

Job Type


All applications will be considered in accordance to the terms of the Estee Lauder Companies – South Africa Employment Equity Plan

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