Brand Manager | Fashion

Cape Town
South Africa
2018-02-14 14:34:35

Brand Manager - (Fashion)

Position the Fashion Brand

  • Drive the agreed positioning of the Private label brand to the market, in a way that focuses on driving profitable sales and customer engagement/market share.
  • Support the brand to achieve its strategy and goals, understanding product and how to take that product to market to the company target customer.
  • Present and deliver the agreed strategic marketing vision and direction to key business units and stakeholders in the business.
  • Experience of building a brand.

Translate business and marketing strategy into marketing and communication plan

  • Translate the brand strategy into a detailed, integrated marketing and communication plan.
  • Deliver and drive the achievement of business goals and targets through the agreed compelling and engaging customer communication.
  • Grow existing customers and acquire new customers through brand building.
  • Assist in influencing and changing customer perceptions through marketing communication in line with the marketing strategy.
  • Keep up to date with new opportunities and new thinking, to ensure that the company brand stays ahead of the game, both locally and on a global perspective.
  • Drive partnership with buying groups to ensure alignment of product strategy, merchandise cycle and marketing strategy.
  • Attend, understand and interpret market and business trends,
  • Integrate customer insights in development of the integrated marketing and communication plan.

Drive the execution of the marketing communications plan

  • Drive the integrated communications brief, leading and engaging with key stakeholders and areas of specialization across 360 areas within Marketing including;
  • Agency
  • VM
  • Direct
  • Digital/Online
  • PR
  • Social Media.
  • Manage end to end process from Marketing into Agency.
  • Ensure that the overarching communication objectives and big ideas are understood to deliver and integrated plan across all channels and touch points.
  • Drive key elements of the communications approach such as media planning, brand positioning from concept to execution.
  • Drive the execution process and ensure approval process from a brand perspective is adhered to.

Manage business interface & trade process into marketing

  • Ensure timeous delivery of marketing inputs into the buying group merchandise cycle.
  • Act as the primary Marketing point of contact into the business and product groups.
  • Work closely with the product business units to ensure deep alignment of trade and product objectives.
  • Take a "can-do", proactive approach to "make it happen", working with the Buying Groups, Trade Forum, Sales Management, Stores, the Agency etc.
  • Engage in all key and relevant aspects of the business, including trade planning, online, sales management, product reviews, IT process, in relation to delivering the 360-integrated plan.

Budget and commercial management

  • Manage and maintain annual brand budget for given area of responsibility.
  • Ensure effective cost management in delivering to the integrated plan: manage variances in actual expense against budget set.
  • Conduct PIR's to measure and assess efficacy of campaigns.

People and stakeholder management

  • Accountable for relationship and stakeholder management with key areas, such as the PR, direct marketing, visual merchandising and product groups/Agency/Social Media/Online.
  • Work proactively across teams and functions, to optimise integration opportunities.
  • Influence internal and external stakeholders, peers and team members where necessary to ensure delivery of the marketing plan.
  • Raise issues and concerns timeously and in a professional manner, and manage expectations in line with our Values and Strategy
  • Build and maintain effective relationships with key 360 partners including Agency, VM, PR & Corp Comms, Direct, Loyalty, Digital, Online, Social Media, Store design, Taste and Packaging.
  • Proactively manage relationships with product/buying groups.
  • Drive and encourage a motivating and positive working experience across business stakeholders and marketing.
  • Complete IPM discussions with direct reports according to IPM timelines.
  • Ensure that team members deliver according to the critical path.

Technical Skills/Experience

  • Relevant diploma or degree in brand marketing
  • Solid (5-7 years) of marketing skills and experience in Retail / Brands / Agency/PR
  • Solid technical knowledge and awareness across all elements of marketing
  • Experience in managing budgets and teams
  • 360 media understanding
  • Fashion experience advantageous
  • Influencing skills
  • Negotiation skills
  • Brand Manager - (Fashion)

Desired Qualification Accreditation

  • Diploma
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