Campaign Manager

2018-06-26 19:37:48

Job description

Role Purpose: 

To manage client(s) and integrated paid media campaigns by implementing and optimizing the client(s) campaigns and reporting back with meaningful insights per the client(s) business, marketing and media objectives.


Key Accountabilities

You will be working on integrated campaigns with large media budgets for a leading brand 


Your responsibilities will include the below: 

·         Support Performance Media Account Manager with implementation on campaigns where required 

·         Creation, development and management of campaigns 

·         Communicate account performance, trends and areas of opportunity to Digital Lead 

·         Deliver client satisfaction through results driven campaigns per expected KPI’s and objectives 

·         Exceed client’s expectations regarding performance 

·         Campaign Reporting, including Analysis and Recommendations 

Campaign Management:

·         Keyword research 

·         Audience targeting 

·         Paid search account set up and campaign build 

·         Work with content teams/content calendars to identify promoted content 

·         Bid management and strategy 

·         Day-to-day optimisation and maintenance of campaigns 

·         Reporting to client and highlighting opportunities for campaign optimisation as well as media efficiencies 

·         Budget management of campaigns

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