Working under the motto, boosting your confidence, building your image, Lagos-based wardrobe styling company, Jowys Fashion Consulting is dedicated to bringing the very best out of their customers. Run by CEO, Joan Gbefwi, a certified fashion consultant and graduate of the European School of Economics in Milan, Italy, Jowys Fashion Consulting offers personal styling, wardrobe styling and costuming services. The company has worked on a lot of high profile events such as Nigeria’s 2011 Fashion Week, the MTV Base VJ Search Finale and The Salma Show.
Joan Gbefwi is passionate about finding ways to contribute to the development of Nigeria’s fashion industry. She is the brainchild behind the quarterly Jowys Fashion Brunch, which invites various players from in and outside of the fashion industry to come together and discuss new business opportunities. Each Fashion Brunch is headlined by a different professional, granting business owners and aspiring entrepreneurs the chance to learn from individuals outside of their chosen field. Jowys Fashion Consulting is also in the throes of setting up the “Food to Fibre” project, which aims to promote mutually sustaining working relationships between the fashion and agricultural sectors of the economy.
Jowys Fashion Consulting’s most exciting project of the moment however, is the launch of their very own cooperate clothing line created in collaboration with one of Nigeria’s most popular designers, Ayo Van Elmar. The Business Casual Collection is currently being modelled by Nollywood star, Kiki Omeili, and has found the perfect marriage between business and casual aimed at professionals who want to express themselves through their own personal style in a manner that is appropriate for the cooperate world.
“Every individual should have the opportunity to express themselves in fashion and style. We have discovered that individuals in the corporate world are often neglected by the Nigerian fashion and style industry,” Joan told Pulse in a recent interview. With the incredibly stylish Business Casual Collection, JFC aims to fill that gap by making cooperate outfits more accessible to hardworking women making their mark on the business and fashion world.