Fashion

3 Ways the Fashion Industry Needs to Change for Women

13 Mar, 2019 • by Fashionomics Africa
3 Ways the Fashion Industry Needs to Change for Women
Fashionomics Africa

Last Friday, March 8th, saw ladies all over the world celebrate International Women’s Day – a day that honours the many brave, intelligent, creative and strong women that fought for the rights we have today, and provides a platform for raising awareness about all the rights we are still denied.

When it comes to the fashion industry, there are still a lot of changes that need to be made in order for it to become women friendlier. We already know about some of the fantastic, female fashion designers and entrepreneurs who are slowly but surely changing the dialogue and creating change within the industry – by ways of new approaches, perspectives and, most importantly, powerful messages. However, there is still a lot the industry can do for women in a bid to establish an equal, safe and body-positive work environment.

Body Positivity

While we are making great strides toward an inclusive future in fashion – one that caters to skinny frames as well as voluptuous curves – there is still a long way to go until plus-size fashion and models are to become a norm. If we want people to continue buying into our designs and products, we need to assure that all customer types are catered to and create a healthy, body-positive narrative with the power to break stigmas.

Diversity

Fashion and all the jobs within the industry, should be available to everyone – all races, genders, abilities and backgrounds. Designers should keep our multicultural world in mind upon creating their designs so as not to single out specific races whenever possible. The same is true for employers who should focus on establishing diverse teams for optimal input spanning all cultural backgrounds.

Slow Fashion vs Fast Fashion

While fast fashion may seem appealing due to low prices, it actually serves to disempower the women who spend up to 18-months working for the same money a big-shot CEO of a fashion company makes in his sleep. By buying into fast fashion, then, you are directly contributing to sweat-shops and minimal wages that keep women in poverty. Support slow fashion and contribute to creating a healthier, empowering future for these women.

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