Did you know that 40% of the entire world population is on social media in one way or another? Among those, people in the age range between 18-19 are more in the 70% range of being active on social media. If you have a business and want more people to access it, then having an online presencie is essential in order to be found by new clientele.
There are several basics that your marketing expert should know. Small differences like working toward short term goals, posting videos in order to increase engagement, choosing the right times to post, and keeping active media are musts to be successful, however, if you want to go one step further, check out these 3 ideas that will help you increase your social media sales.
1. Content marketing is key. Old methods of marketing your company through pushy messages or extreme ads are no longer necessary. After a lot of research, it has been found that people are 70% more likely to buy from you if they find out about your brand through blogs or articles. Make sure to invest in these.
2. Reviews are gold. One of the things people like most about shopping online is being able to read about others past experiences. Make sure your reviews are up to date and visible. If negative ones appear, make sure to respond quickly and in an educated manner.
3. Don’t focus only on Facebook. People used to think that being in Facebook was the most important part of being in social media. This no longer applies and being present in LinkedIn, YouTube, Instagram and Snapchat is just as important.