Fashion • Entrepreneurs

The Nigerian behind Africa’s Next Top Model

11 Jul, 2019 • by Fashionomics Africa
The Nigerian behind Africa’s Next Top Model
Fashionomics Africa

Have you heard about the latest trendy show called “Africa’s Next Top Model? This spin-off to the original “America’s Next Top Model” show, featuring Tyra Banks as a host, is a reality TV show and competition where aspiring models are chosen and prepared to become successful and worldwide recognized top models. Not long ago, the African version was created in order to promote the fashion industry and modeling in the continent. The woman who hosts it has an interesting story you must read about, so today we are going to tell you all about Oluchi Orlandi.


Oluchi Orlandi is the host and also the judge in the show. With only 36 years of age, she is a Nigerian supermodel, entrepreneur, and television personality. At a very young age, Oluchi was extremely self-conscious of her own body. Luckily, things changed when she was pushed to compete in “Nokia face of Africa” by one of her friends and won the competition. Because of this, her modeling career began, since she was given a 3-year modeling contract with Elite Model Management. Her career as a model started at this point, and after moving to New York, her success started growing.


Oluchi made her debut on a 1998 runway for the designer Marc Bouer. She was so successful that during that same year she was chosen as the cover girl for Nars cosmetics and appeared on the cover of Italian Vogue.


Another of her many successful years of modeling included becoming the face of GAP, runway appearances for Dior in Paris, Victoria’s Secret fashion show during several consecutive years, and she was also part of the very first Cape Town fashion week in 2003. Oluchi was also featured for 4 consecutive years inside Sports illustrated magazine and after all of her modeling experiences, she decided to launch her own modeling agency.


In 2008, her company in Johannesburg and Cape Town was established under the name of “OModel”. Her goal was to help influence careers for young girls that were aspiring to follow the same path as she did herself, and because of her initiative, Oluchi managed to change the lives of many young models.


Today, Oluchi is so recognized in the African fashion business that she was chosen to host and be the judge of Africa’s Next Top Model. Following the lead of Tyra Banks’s role in the American version, Oluchi is using her years of experience to entertain and educate the continent. Not only is this a great opportunity for those who seek to become models but it also opens the path towards Africa’s growing fashion sector.

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