JOURNAL
Katutura Fashion Week: The Voice of Namibian Fashion
Fashion is a force that greatly influences society by allowing individuals to express their values, creativity, history and even shifts in ideological paradigms. In Namibia, Dennis Hendricks is using the Katutura Fashion Week (KFW) to tell the story of Namibia’s culture, creative spirit, and ...
Your 2021 Guide for Fashionable Christmas Gifts
Searching for Christmas gifts can be a daunting task. It’s almost impossible to balance your budget and the taste of each and every person you would like to surprise during this season of giving. However, if you are shopping for women, Fashionomics Africa has made your life easy by curating a ...
Daring & Authentic Fashion: A Review of Moshions’ Imandwa Collection Spring/Summer 22
The wait is finally over. Moshions is back with a new collection. The high-end Rwandan clothing brand is doing what it does best –reviving culturally inspired design and setting the pace for the future of fashion. The first weekend of November saw the opening of its new Spring/Summer line – the ...
African Swimwear Brands to Wear This Summer
The summer gets even better, when your swimwear arsenal is stocked with African brands. Here are some African owned swimwear brands to consider for some stunning swimwear for your wardrobe!
Fashion for Charity (FFC) Synergy: Building the African Fashion Industry through Strong Ecosystems
Fashion For Charity (FFC) Synergy is one of the companies that is shaking things up in the fashion industry, by helping fashion businesses create value, in the challenging settings that characterize developing economies. Having successfully established a fashion consultancy in Italy and Nigeria, ...
NATAi NATAi: For the Simply Sophisticated Woman
NATAi NATAi is a women's fashion brand with a focus on fun, day to night pieces that accentuate the feminine physique, while maintaining a great sense of style and sophistication. The brand’s goal is to offer a collection of pieces that are versatile, transcend time, and make one feel confident, ...
Sustainable Fashion Brands in Africa
Here is a look at some sustainable African fashion brands, that are proving that one doesn’t need to destroy the planet in order to look good!
Intricate Lifestyle: Zimbabwe’s Own Active Wear Brand
Intricate Lifestyle was founded by Dean Hunda, an entrepreneur from Zimbabwe. He grew up in Zimbabwe’s second largest city, Bulawayo before moving to the capital city Harare, in 2018. Fashion is not something that Dean was inclined to from childhood, but an inspiration from his friends.
Ngiri Giri: Ethically Fashionable
One of the things we love about fashion is its diverse nature and ability to combine multiple goals. From creative expression, employment and community upliftment, fashion has the power to change societies and ultimately economies, in a variety of ways. In Kenya, Ngiri Giri has established ...
odAOMO’s Dr. Sophia Aomo Omoro on her Calling to Lead & Pave a Path
When you’re raising six girls on a tight budget the way Dr. Sophia Aomo Omoro’s mother did, you have to be resourceful – especially if you don’t want to compromise on your children’s style and their boding taste in fashion.
LÀBÁKÈ LAGOS: Blending Style and Sustainability
The African fashion industry is heeding the call to sustainability, by leaning into eco-friendly business models. As Fashionomics Africa, we are always excited to support these efforts, and more so, share the stories of innovators who are standing out by adopting sustainable business practices. ...
Linda Khumbanyiwa Discusses the New Lynne Kayenne Studio Collection & the Importance of Collaboration
When Fashionomics Africa last spoke to Linda Khumbanyiwa, founder and creative director of the Lynne Kayenne Studio brand, we all found ourselves amidst the global COVID-19 pandemic. Like many other creatives with a clear vision and a strong drive to realize it, Linda used her lockdown time ...
