Fashionomics Africa Online Masterclass
in collaboration with Google

Digital Skills for Fashion Entrepreneurs

Friday, July 2nd 2021, from 12:00 to 14:00 GMT

According to experts, the fashion industry has experienced a profound digital boom over the past two years. The crisis has accelerated the use of digital tools and helped entrepreneurs move toward digital transformation. This significant shift underscores the importance of technological advancements for the fashion industry, which is considered one of the most challenging fields as it is heavily impacted by global economic uncertainty as well as distinct trends and industry changes.

The Fashionomics Africa online masterclass in collaboration with Google intends to:

  • Foster a discussion with a key player of the industry on how fashion entrepreneurs can take advantage of digital tools and social media;
  • Identify and present the challenges faced by fashion entrepreneurs in the field of technology and digital tools;
  • Answer some of the main questions on digital tools from fashion entrepreneurs and equip them with the know-how needed to reach international markets;
  • Improve the access to information on digital tools and social media.

The audience, mainly composed of fashion entrepreneurs, will gain insights from experts on how to leverage digital tools and social media to expand their brand and build their community.

Join Fashionomics Africa and enroll now for this masterclass!

What: Digital Skills for Fashion Entrepreneurs

When: Friday, July 2nd 2021, from 12:00 to 14:00 GMT

Where: Zoom Platform

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