Marketing Coordinator (Fashion Brands)

Posted on 26/07/2018

If you are a Marketing Graduate with at least 3 years’ experience in a marketing role within an established retail/fashion environment, this exciting role could be for you.

Job Description

·         Working closely with and supporting the Marketing Manager in the customisation of the global marketing strategy for the local market

·         Assist in conception, development and co-ordinating the execution of the SA Brand marketing strategy and brand plans to deliver the quarterly and annual brand objectives and goals as agreed and expressed in the budget

 

·         Co-ordinate the implementation of annual marketing plans flowing from corporate objectives and merchandising and operations plans

·         Assisting in providing event/project analysis based on KPI’s and/or objectives

·         Continually be immersed in the industry and identify and report on competitor activity nationally

·         Work closely with the Marketing Manager and Brand Team to support seasonal campaigns and sales activities

·         Support Marketing Manager with the co-ordination of all above-the-line marketing (digital, radio, print, PR, point of sale, events, customer presentations, etc) as well as below-the-line marketing (catalogues, sales tools, intranet, newsletters, reviews)

·         Together with the Marketing Manager foster an excellent working relationship with the Brand Principal or Regional Marketing Team

·         Developing strong relationships, maintain continuous dialogue and briefing of agencies including but not limited to PR, Digital, Creative and Social Media.

·         Work with stakeholders, staff and suppliers to maintain communication consistency at all customer and staff touch points

·         Maintain relations and flow of communications with the Visual Merchandise, Brand, Shipping, Retail Operations and Operations Departments

·         Co-ordinate the execution and communication of in-store solutions for promotional activities and visual merchandising campaigns and material

·         Assist with market research activities in store and the general marketplace

·         Coordinate all marketing activities and outputs to ensure that it is customer orientated and leads to a more involved, informed and improved customer experience

 

Key Requirements

·         Degree or Diploma in Marketing Management or related

·         At least 3 years’ experience in a similar marketing role within an established retail/fashion environment

·         Drives for alignment – communicates effectively, influences others, develops relationships, collaborates with others to ensure success

·         Analytical thinker – able to process information effectively and ‘join-the-dots’

·         Graphic design (Photoshop or equivalent)

·         Highly proficient in Excel, Word and PowerPoint