Marketing Manager- East Africa

Posted on 15/01/2019

On the 2nd July 2018 Unilever completed the sale of the Spreads Business and it is now under the new ownership of KKR as “Upfield”, therefore any successful applicants will be employed by “Upfield Foods” not Unilever. For more details on Upfield, please click here.

Marketing Manager -East Africa

Based in Kenya 

Main Responsibilities

• Develop and drive the business, including optimize its base and set, execute and implement strategies. 

• Develop and drive long-term brand vision delivering category and market share growth. 

• Develop and implement brand marketing plans taking considering local market and consumer insights as well as 12Q plan and full year activity plan. 

• Optimizing product assortment to fit market demands and introducing relevant innovations to expand the portfolio 

• Managing pricing strategy in order to drive profitable growth as well as savings initiatives. 

• Driving aligned ATL and BTL communication in co-operation with local Customer Marketing and Sales teams. Ensuring all planned activities are executed to an optimal level and that key JTBDs are achieved and set KPIs are met in terms of trial, awareness and ROMI 

• Responsibility for media/PR communication, campaign briefing and planning. 

• Ensure accurate monitoring and controlling of Advertising & Promotion budget