The industry of fashion gets trickier every day; bigger, stronger and more competitive brands are created on a daily basis and they are always trying to give their consumers something that will differentiate themselves from the competition. On the other side, consumers are demanding more quality every day. They no longer settle for an affordable and good quality piece of clothing, but they now want products that make them feel special, that tell a story and that provokes certain emotions. Here are 4 ideas that entrepreneurs can follow and that have given amazing results to big brands in the past.

1. Collaborations are your best friend. The objective of this is to make a new product that fits a new audience, not only the one you have already conquered. In the fashion industry, we have seen brands like Nike collaborating with Louis Vuiiton, or Apple with Beats by Dr. Dre. These collaborations bring together the market of both different products, and together are able to create a stronger relationship with customers.
2. Who is the face of your brand? Big brands recommend hiring celebrities or popular figures for their branding. Of course, this usually means a higher expense but it always ends up paying itself out, since celebrities' fans adore them and trust their opinion and choice. Usually, when a brand used this method and adds a popular figure as its marketing method, it gains much more than new customers, it gets a loyal audience.
3. Social media is key. Be present in as many ways as possible. It has been proven that if your customers see the brand as a “friend”, are able to relate on a daily basis, and manage to create a bond, loyalty is increased substantially. Also, it facilitates sharing the brand between friends and recommending it to others becomes an important marketing tactic.