5 steps to fashion startup success
After years of analyzing and noticing trends in the business world, we have come to notice how difficult it can be for creative minds to learn the business aspects of the selling cycle. It is for this reason that many fashion experts have decided to partner up with a savvy business expert however, many designers don’t exactly want to share their ideas and designs with others. This is why, unless you have found the perfectly trustable partner who can help you develop your business, it is better to learn the business aspects on your own. Remember that a bad partner whom you join for the bad reasons can ultimately cause a business to fail if contracts aren’t managed correctly.
Since the business part of startups is essential, and many of you are creative experts, we are here to give you the basics on how to manage your startup without having to turn to anyone else. After reading our principles for success, you can analyze and be sincere with yourself, can you manage the business aspect on your own , or would you do better off with an expert?
1. Never underestimate the power and effectiveness of a business plan and strategy. No matter how clear you think you have it inside your head, make sure you write it on paper and dedicate thought into the plan.
2. Give importance to product development. It is one thing to have a great idea but to actually carry out the details and specifics on how it will be created actually takes time and effort.
3. Create a unique brand proposition and marketing plan. We know yo7 are all into the creative aspect but you will be dealing with business people who want to know the numbers (investors, banks, affiliates). Make sure this preparation is correctly done.
4. Be realistic about production needs. No matter how much how want to save up on materials and produce large amounts in few days, be realistic and plan with low expectation numbers, this way the result will always be positive.
5. Have a strict sales and distribution plan which has been correctly investigated. If this goes wrong, you may end up with huge inventories and no one to sell to.