Kenya is an ideal market for F&F’s expansion into Africa; Kenyans have an international outlook regarding fashion and entertainment, always in tune with what is happening in New York, London and Milan, as much as Nairobi, Lagos and Johannesburg

This year, International fashion brands are expecting to open more stores in Nairobi. They want to focus on middle class as well as grow taste for luxury brands.

Turkish clothing line LC Waikiki, The Foschini Group (TFG) of South Africa, UK’s F&F and jewellery firms that include Austria-based Swarovski and India’s Anmol are set to open new stores next year.

In the first quarter of 2017, LC Waikiki is operating the first store in Sub-Saharan Africa and another outlet in Karen next year.

Owning 600 stores across 33 countries , the clothing line will make its debut at Two Rivers Mall with Sh100 million investment. Kremena Penchewa – area manager LC Waikiki – said Kenya has been a fast developing country and whose future growth looks promising . TFG is planning to open three stores at the Village Market and an additional 10 in various locations as the year unfolds. The new stores at the newly constructed extension of the Village Market will see the group introduce Foschini women’s wear shop, Markham brand targeting men and a second Sterns Jewellery store.

The group, which has 22 different retail brands under its label, opened its first store in Kenya. Sterns store, located at the Junction Mall, is a contemporary and classic jewellery shop.

Kenyans appreciate quality and are receptive to new brands – just look at the international brands coming into the market; Kenya is growing and we are hoping they will have a giant step in fashion industry.