Summer is Coming: The Fashionomics Africa Seasonal Style Guide

25 May, 2020

Summer is Coming: The Fashionomics Africa Seasonal Style Guide

There’s less than a week to go until we enter the summery month of June, and while we’re all hoping towards a season of respite following a tough winter and spring, we are all very well aware that this summer, is going to be very different. All the things we usually associate with the coming season have been pretty much put on the backburner. The festivals and concerts we’ve been fevering towards for months; the fashion shows we were going to attend to prepare ourselves for trending seasonal styles; the holidays, weddings and parties we’ve all been looking forward to – they’re all going to be postponed this year, due to the Covid-19 pandemic. However, this does not mean the summer has been cancelled altogether.

Summer is coming, and while many of us aren’t feeling our bright and colourful selves at the moment, we can still bring a little joy to our lives and that of others, by keeping our fashion choices creative and positive. The right outfit has the power to boost your confidence and alter your current state of mind, and this vibe extends to those around you as well. If you’re feeling optimistic, chances are you’ll infect others with your attitude too. To help you get there, we’ve put together Fashionomics Africa’s ultimate seasonal style guide with all the best garments available via our online marketplace. Get to browsing today, start spreading fashionable joy as soon as next week!

Ayako Dress by Amy Chilaka

You may be hitting the virtual festival grounds this year, but the dress code hasn’t changed: fringe is still all the rage and you’ll be the star of the party in Amy Chilaka’s Ayako dress. This classy number with a thigh-high slit and off-shoulder fringe to one side, offers the kind of versatility we all want from one single garment. Dress it up with a pair of stilettos for a fancy dinner with your ladies or down with a jeans jacket and ankle-boots for a night at the drive-in cinema.

Fagilia Brass Earrings by Adele Dejak Jewellery

If you predict at least another month of Zoom meetings and hangouts, but are really eager to show off your reinvented style for the season, the focus should be on any accessories visible from the neck up. Afterall, your face is the main feature you’re showing off during virtual gatherings and reunions with friends. Adele Dejak Jewellery’s fabulous Fagilia Brass Earrings offer the perfect look for all your upcoming Zoom sessions, and will steal the attention away from all other chat windows. Made with recycled brass, these earrings are a statements piece for the spirited, modern woman.

Thick Strap Double Stitched Mini Dress by IAMISIGO

This thick strap double stitched mini dress by IAMISIGO is set to become your go-to little black dress from here on out. Not only is it unique in its design, it also supports a sustainable approach to fashion by ways of using recycled materials, in this case PVC. Available in black, transparent and red, this dress features thick straps that liken seatbelts and double-stitching for a striking effect.

Taraja Yellow – COCOLILI

Make a personal statement by matching the right dress with your fun, quirky and outgoing personality – COCOLILI has got your back in this. This super modern and colourful Taraja dress comes in vibrant pink, yellow and green colours and features funky banana print designs and in-seam pockets. This mid-length fit and flare dress with a flattering v-neck will brighten up any day.

Ara Dress by Mieko Michi

The summer season calls for bright, eye-catching colours that match the tones of the season – vibrant yellow sunflowers, turquoise waters, scorching soil in hues of burnt sierra. Mieko Michi’s Ara Dress comes in the kind of yellow that simply cannot be ignored, like a sunflower reaching toward the sun. This beautifully fitted midi-length dress features quarter sleeves with Ankara hems and a cloth design attached at the waist, contrasting wonderfully against the demanding yellow. The Ankara buttons at the front center of the neck, complete the one-of-a-kind Ara dress.

Kiki’ Shirt Dress - By Amy Chilaka

Pimp it up or dress it down - a crisp white shirt dress should form part of every woman’s wardrobe. This bold item is all about the detail – the craftsmanship, intricately hand-knotted applique and breast pocket. This item will be sure to make you stand out in a crowd. Kiki’s shirt dress can be worn with a pair of skinny jeans and white canvas leisure trainers for a chill day look or sexy satin trousers and a pair of high heels for an evening look. Keep the jewellery simple, because the shirt dress is a statement in itself.

Kenyan Lioness by StyleTech by Teshie

Something special happens when you merge simplicity and extravaganza, as is the case with this gold satin midi dress by Kenyan brand StyleTech by Teshie. With a curved hemline and an accentuated bodice, the Kenyan Lioness dress is figure-flattering whilst still offering optimum comfort. Its thin, animal print spaghetti straps match the delicacy of the satin fabric, whereas its golden shine captures its luxurious essence.

Breyan Dress by Jideka

Nostalgia has been a big theme this year, so why not run with it in terms of your style, too? This peach-coloured beauty by Jideka evokes memories of the fitted and flared style of the sixties. Made from light and breezy crepe material, this dress features butterfly sleeves which can be tied at the wrist, a fitted bodice and a playful skirt that flares out to just above the knees. Pair with ballerinas for a casual day out or stilletos for your first reunion with your squad.

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