We can imagine that if you’re the owner of a start up you have probably done your marketing homework… So, you’ve set your social media accounts, have started scheduling posts and maybe even hired a community manager. Ideally, your followers should be flying in but what happens when this is not the case? We can imagine how frustrating it must be to put tons of effort on post creation and then not receive a single comment. Today, we have a secret tip that can help boost your social media engagement.

According to experts, creating a short video about a related topic has great results for social media accounts. In fact, 2017 was the year when video marketing started to play a bigger role in strategic campaigns. After being tested, astounding results came in and we are sure you want to know the details. First, did you know that a page has 80% higher conversion rate and 65% more likely to sell something if it includes a video? Also, did you know that an email with a video receives 200% more clicks than without one?

All of these facts are probably convincing you to create a first video for your brand, and as if it weren’t proof enough, google has shown data that demonstrates that a website has 53 times more probabilities of showing up in search results if it has a video. Of course, everyone wants their webpage to be exposed to as many readers and shoppers as possible so including a video in your marketing plan is probably a must.

After deciding to implement this secret, you must take into account that the content that the video includes determines its success as well. We recommend explaining to viewers in a short and fun way basics about your business, why customers could be interested in it, and the value it can bring to their life. Also, make sure it makes viewers feel personally connected because if you achieve this, we are sure you will be differentiating from others and making your customer feel comfortable with your brand.