E-commerce is definitely the future of shopping, even in the fashion industry. It is time-consuming and stressful walking into several stores at the mall, rummaging through the pile of clothes to get that perfect outfit for your upcoming event. Thanks to online clothing shopping in South Africa, you can now check and purchase your favorite attire at the touch of a button, and conveniently from the comfort of your house or office. Here are some of our top picks for your online shopping destinations.

1. LeeBex

Leebex was founded by Rebecca Garande and Lesego Legobane aka Thickleeyonce in 2016 Leebex is dedicated to women who love their curves, as an iconic plus-size women’s fashion brand, we stand for fashion forward, on-trend clothing at an affordable price. Our mission is to inspire you to love your curves while helping you feel and look your absolute best. At Leebex, we’ll make sure you look great on the outside and feel even better on the inside. We want every woman to cherish her curves. After all, they’re what make us sexy, confident, and fabulous. Woman, you are Strong, Beautiful and Unstoppable if only you can embrace yourself.

2. Shop Brett Robson

Shop Brett Robson was created by South African fashion blogger & designer by profession, Brett Robson. The debut collection which launched in May 2015, is made of some of the pieces Brett felt you should own for the season. The belief here at Shop Brett Robson is that clothes should make you feel awesome. They should make you feel like you can do anything. They should make chasing your dreams a reality. And that’s how we want you to feel when you wear our clothes.

3. Superbalist

Most South Africans are conversant with Superbalist formerly known as Spree. Even though Superbalist did not start big at first, it is currently one of the famous South African online clothing stores. The online shop was started back in 2010 by Luke Jedeikin and Cluade Hanan. Now, Superbalist sells over 12,000 products, including cover work attires, formal and casual clothes, and sweaters, to mention a few. Besides selling to its clients, Superbalist provides support to innovative start-ups willing to reach big audiences. This is why the online store will continue being one of the best online stores South Africa. 

4. Zana

The online store was founded by Sue and Robyn Britz in 2012 and since then, it has to become a top online shopping destination for fashion lovers. They design and produce just about everything – from pillows to planters and even stunning fabrics. Zana receives online visitors from around the world while meeting the needs of retail and wholesale buyers as well boutiques that wish to stock their clothing. Today, what started with just mother and daughter has become a strong brand with a studio of people working for them.

5. Makoya Brands

Makoya Brands is a South African online clothing store for people who love luxurious, stylish and high quality clothing. They offer authentic clothing which are sourced from Europe, USA and South Africa, including handbags, footwear, underwear, clothes (jeans, polo shirts, dresses, sweaters/hoodies) and many more. If you’re looking to buy products that are new, genuine and shipped directly from the manufacturer, Makoya Brands is one of the few online destinations you want to check out.

6. Hello Pretty

Self-acclaimed as South Africa’s top designer marketplace, Hello Pretty is one of the few stores that’s all owned by South Africans and stocked with South African products. Sift through the stores to get your favourites vintage clothes or accessories to enhance your appearance. Some of their clothing offerings include dresses, shoes, swimwear, tops, sleepwear, and outwear – you name it! Provided you can navigate the site, you’re sure to find something products that appeal to you without having to break a bank.

7. Label Collections

After spending some years in the fashion industry, the founder, Nadia, launched her own store, Label Collections, where visitors can purchase ready-to-wear clothes that are locally produced. Her philosophy is simple: people should be able to purchase less and receive so much wear. Although the collection is produced locally, the finished garments come in feminine, contemporary and chic designs. The clothes on the store are elegant and stylish. There’s even a line for maternity wears so women who are pregnant don’t have to give up on looking good.

8. Zando

It’s impossible creating a list of the best clothing stores in South Africa without including Zando. Founded in 2012, is the go-to online destination for people who want to get the luxury labels they love at a steal. Zando features a wide range of international and local fashion brands for sale in South Africa. Whatever your fashion styling may be (whether Bad Girl or I Am Woman or another), Zando has got you covered with its offerings which includes a wide range of big name brands. They also stock shoes, sports trainers and other stylish apparel for both men and women which are usually the latest trends and must-haves for every season.

9. Sassy Chic

Established in 2011, Sassy Chick is an online fashion store created by a mother and daughter team, Karen Spies and Roxanne Page. The store stocks wearable wardrobe staples –which are mostly designed and made locally even though they draw their inspiration from a variety of international trends and influences. They’re an ideal choice for women who want to buy local labels while also looking elegant. All their offerings – from lingerie to beauty and home wear products are qualitative and affordable.

10. Jo Borkett

The last but not the least on our list of 10 best online clothing stores in South Africa is Jo Borkett. The online shop stocks wears that are suitable for sophisticated and successful women of all ages, making them a bespoke fashion brand. The team prides themselves as a luxurious yet affordable brand that keep up with the latest catwalk trends, so you know you can look fabulous whether at home or in the office or out-on-the-town when you shop online for wearable garments and stylish accessories.

11. Dear Rae

The last but not the least on our list of 10 best online clothing stores in South Africa is Jo Borkett. The online shop stocks wears that are suitable for sophisticated and successful women of all ages, making them a bespoke fashion brand. The team prides themselves as a luxurious yet affordable brand that keep up with the latest catwalk trends, so you know you can look fabulous whether at home or in the office or out-on-the-town when you shop online for wearable garments and stylish accessories.

12. Tsonga

As self-confessed shoe-lovers, we’re glad that there’s a feel-good online option for dressing our feet. Not only does Tsonga have a range of practical leather shoes for men and women (their pumps and flats are our favourites), but all of the shoes are hand-stitched by locals from the community.

13. Jinger Jack

For exquisitely made leather bags and belts that come in a mind-boggling array of colours and styles, head online to Jinger Jack. Weekend bags, cute clutches, elegant totes — they’ve got you covered. And you can even get your bag, wallet or belt personalised with some engraving.