Very few fashion designers in West Africa have a website and offer quality content. In the 21st century, we are in the digital age. It is therefore inconceivable to launch a brand without thinking of having it represented with dignity on the internet. Thus, it is not only a question of being present on the internet, but also of finding the means necessary to propose beautiful creations accompanied by interesting descriptions. Basically, tell a story around your brand through powerful communication.

Develop quality content

Companies generally offer a product or service. And for this product to be sold, they have to find a way to sell it. According to a definition from the Wikipedia site, "sale is an agreement by which the seller is obliged to deliver a good or service". Among the customers who may be interested in this good or service, there are some people who need it and those who don’t. The first type of client is the easiest to have. But the second is another matter. You have to convincing them by showing them all the interest to buy that product or service. Some customers don’t have specific criteria, but others are more stringent. It is up to the fashion designer to know what his target is, his ambitions, and whether he wants to make a living from his art or not.

Once you have the answers to these questions, you should think about adopting a communication strategy. The development of quality content is taken into account in the implementation of this strategy. Whether for a website or for social networks, the content offered must be qualitatively acceptable. Some fashion designers have a gift for accounting, others for business management, while others are better at communicating. So, they don’t necessarily need to entrust the work to a professional before having good results. But when you aren’t done for a field, you must learn to delegate the task to someone who knows more about it or who can meet various expectations.

Focus on communication

Communication is a very important aspect when you want to sell a product or service. A few years ago, the fact that a company did not communicate could be justified by the too high prices offered by the mainstream media. But today the internet has revolutionized things.

According to Vanessa Mbamarah, Google Digital Skills representative for Africa, "people need to know what you're doing when they're looking for you on the internet." The fashion designer must publish photos of his creations, the shows in which he participates, etc. By sharing its activities with his entourage, it could increase the audience and reach more customers. "Today, everything is visible with digital", as the great Pathé’O says. If there is a slump, it is not necessarily the fault of a lack of funding. Several reasons probably led to this result.

Communication is of utmost importance in the process of starting a business. Entrepreneurs who understand this don’t hesitate to plan considerable budgets for their communication. Of course, not everyone has a full bank account. Instead of spending a lot of money, you have to stick to a hard-hitting digital communication strategy and not give up. The most important thing is to be regular and to offer quality content every time.

Invest in communication

Getting into the fashion industry and immediately earning millions is no easy. You have to be ready to accept losing money, otherwise it’s better not to get into entrepreneurship! According to Fleur De Marie, financial director in a company based in Abidjan: "When you are a designer, you will not immediately try to set up a capital-intensive industry. Even if you don't have a lot of funding at the start, you have to go step by step".