In the modern age we live in, the chance that a company similar to yours exists is extremely large. You can’t expect to be the only great brand in a world when so much technology exists and great ideas happen every single day. What you can do is to differentiate yourself from all the rest.

Consumers in today's world want to feel good about spending their money. They want to feel that the brand they chose is not only creating awesome products but helping the world become a better place. According to recent market investigations, making your company sustainable and socially involved can actually help you sell more!

Why is this?

First, with today's industrialization, people are growing more concerned towards the environment, towards social equality and towards fair trade. If your business, apart from delivering a great product, offers responsibility in this aspect, then there will be double the possibility of becoming a huge success.

Second, it will greatly influence the emotional decision of choosing your product before any other similar one. While many people think that shopping Is a rational decision, it has been proven to be mostly emotional. When your consumer is having doubts about buying your product, and then sees that with every sale, you are helping a great cause, or donating money to a heart touching foundation, then it will help finish the sale and convince your customer. According to entrepreneur.com “When faced with the option of purchasing two products of equal quality, 90 percent of U.S. shoppers choose to purchase the cause-branded product or buy from a cause-branded company.”

Last but not least, it will help get you a good reputation and easy public relations. Sometimes, selling the quality and greatness of your product is not as easy to sell to the public or to reporters, however, if you have a great cause the motivates your business, you can be sure that reporters will be running to your door in order to hear and write more about it. Not only will it bring quick and positive attention, but it will also help get your name out and position you higher than your competition.