Amazon Launches Echo Look - A Selfie Camera to Help You Choose Your Best Outfits

18 Sep, 2018

Amazon Launches Echo Look - A Selfie Camera to Help You Choose Your Best Outfits

For those fashionistas who grew up in the nineties, Clueless was the movie that inspired incredibly stylish looks and one pivotal future fantasy. Yes, you all know what we’re talking about – that famous scene in which Cher (Alicia Silverstone) browses through the contents of her closet to find the perfect outfit match for the day on her computer. Back in the nineties this seemed like a futuristic feature that wouldn’t come into existence until flying cars became a thing, but now, well into the 2000s, it seems as though our dreams are about to come true thanks to Amazon’s Echo Look.

Echo Look is a voice-controlled camera that can basically be classified as a highly fashion-conscious Alexa AI assistant complete with a depth-sensing system, a microphone array and four LED lights to guarantee the best possible images. It takes full length pictures and even captures videos, so you can see what that maxi skirt looks like when you give it a twirl.

 The Echo Look uploads images of your outfits into its database and goes onto compare different styles, helping you make a decision based on colour, fit, styling and the trends of the moment. So, let’s say you’re trying to establish which cardigan combo works best with your maxi skirt, the Echo Look will steer you towards the cardigan that best fits with current trends.

The Echo Look will become your personal fashion advisor, making those mornings in which you wake up incredibly indecisive about what to wear, a lot easier on you. Next to that, it offers all the perks of other Echo devices. While you’re trying your outfits on for size, you can play music, find out everything there is to know about the biggest red-carpet success and fails at the Emmy’s last night, and much more.

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