The appearance of social media has greatly changed our lives in every sense: how we socialize, what we like, it created jobs, influenced our political ideals and even gave us the opportunity to start our own businesses/brands. However, it’s been some time since then and due to many players in the market, it can be quite challenging to grow your brand. Therefore, below we’re going to leave some tips on how to make it work.

People use social media several times a day and that is why it is a great tool for promoting your brand/business. So, what we mean with ‘choosing the right networks’ is that you should evaluate, which platforms, for instance: Facebook, LinkedIn, Instagram, Google+ etc., suit your brand the best. If you figure this out, your brand will definitely improve as you will be (let’s say) placed in the right department.

Regarding content creation, it is way more important to create value rather than meet deadlines. What is more, your content should support your brand image and if you figure out, which kind of content is getting the most visibility for your brand in your surrounding network – you are all set. Plus, content with images gets ridiculously more views that without (up to 94%).

Creating valuable content is only one part of the equation, as for an unrelatively known brand it is hard to break through all the noise. However, if you leverage influencers: mention, cite, tag, e-mail them, they are likely to share your content with their already established, hefty audience.

Last, but not least are paid campaigns, which are very likely to help your brand in this new age of diminishing organic reach. Many brands nowadays use campaigns or contests on their social media‘s to gain visibility. However, to fully take advantage of this effect, you should be offering valuable incentives by means of increasing your audience‘s participation.

Overall, social media is not as easy as it sounds, because it is very easy to misinterpret it and use it incorrectly. Plus, the constantly changing algorithms make it only harder. However, consistent and valuable content will get your brand to success, it is just a matter of time.